{"id":4769,"date":"2025-10-05T04:52:24","date_gmt":"2025-10-05T04:52:24","guid":{"rendered":"https:\/\/utahmotornews.com\/?p=4769"},"modified":"2025-10-05T04:52:25","modified_gmt":"2025-10-05T04:52:25","slug":"how-a-small-utah-startup-is-outpacing-big-names-at-sema","status":"publish","type":"post","link":"https:\/\/utahmotornews.com\/es\/how-a-small-utah-startup-is-outpacing-big-names-at-sema\/","title":{"rendered":"How a Small Utah Startup is Outpacing Big Names at SEMA"},"content":{"rendered":"<div class=\"sfsi_widget sfsi_shortcode_container\"><div class=\"norm_row sfsi_wDiv\"  style=\"width:360px;text-align:left;\"><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='fade_in' target='_blank' rel='noopener'  href='https:\/\/www.facebook.com\/utahmotornews' id='sfsiid_facebook_icon' style='width:40px;height:40px;opacity:0.6;'  ><img data-pin-nopin='true' alt='Facebook' title='Facebook' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat_square\/flat_square_facebook.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect='fade_in'   \/><\/a><div class=\"sfsi_tool_tip_2 fb_tool_bdr sfsiTlleft\" style=\"opacity:0;z-index:-1;\" id=\"sfsiid_facebook\"><span class=\"bot_arow bot_fb_arow\"><\/span><div class=\"sfsi_inside\"><div  class='icon1'><a href='https:\/\/www.facebook.com\/utahmotornews' target='_blank' rel='noopener'><img data-pin-nopin='true' class='sfsi_wicon' alt='Facebook' title='Facebook' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/visit_icons\/Visit_us_fb\/icon_Visit_us_en_US.png' \/><\/a><\/div><div  class='icon2'><div class=\"fb-like\" width=\"200\" data-href=\"https%3A%2F%2Futahmotornews.com%2Fes%2Fhow-a-small-utah-startup-is-outpacing-big-names-at-sema%2F\"  data-send=\"false\"  data-layout=\"button_count\"  ><\/div><\/div><div  class='icon3'><a target='_blank' rel='noopener' href='https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Futahmotornews.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4769' style='display:inline-block;'  > <img class='sfsi_wicon'  data-pin-nopin='true' alt='fb-share-icon' title='Facebook Share' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/fb_icons\/en_US.svg' \/><\/a><\/div><\/div><\/div><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='fade_in' target='_blank' rel='noopener'  href='https:\/\/x.com\/utahmotornews' id='sfsiid_twitter_icon' style='width:40px;height:40px;opacity:0.6;'  ><img data-pin-nopin='true' alt='Twitter' title='Twitter' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat_square\/flat_square_twitter.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect='fade_in'   \/><\/a><div class=\"sfsi_tool_tip_2 twt_tool_bdr sfsiTlleft\" style=\"opacity:0;z-index:-1;\" id=\"sfsiid_twitter\"><span class=\"bot_arow bot_twt_arow\"><\/span><div class=\"sfsi_inside\"><div  class='cstmicon1'><a href='https:\/\/x.com\/utahmotornews' target='_blank' rel='noopener'><img data-pin-nopin='true' class='sfsi_wicon' alt='Visit Us' title='Visit Us' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/visit_icons\/Visit_us_twitter\/icon_Visit_us_en_US.png' \/><\/a><\/div><div  class='icon1'><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/user?screen_name=https:\/\/x.com\/utahmotornews\">\r\n\t\t\t<img decoding=\"async\" data-pin-nopin= \"true\" src=\"https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/Twitter_Follow\/en_US_Follow.svg\" class=\"sfsi_wicon\" alt=\"Follow Me\" title=\"Follow Me\" style=\"opacity: 1;\" \/>\r\n\t\t\t<\/a><\/div><div  class='icon2'><div class='sf_twiter' style='display: inline-block;vertical-align: middle;width: auto;'>\r\n\t\t\t\t\t\t<a target='_blank' rel='noopener' href='https:\/\/twitter.com\/intent\/tweet?text=Hey%2C+check+out+this+post%3A+utahmotornews.com+https%3A%2F%2Futahmotornews.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4769' style='display:inline-block' >\r\n\t\t\t\t\t\t\t<img data-pin-nopin= \"true\" class='sfsi_wicon' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/Twitter_Tweet\/en_US_Tweet.svg' alt='Post on X' title='Post on X' >\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='fade_in' target='_blank' rel='noopener'  href='https:\/\/www.instagram.com\/utahmotornews\/' id='sfsiid_instagram_icon' style='width:40px;height:40px;opacity:0.6;'  ><img data-pin-nopin='true' alt='Instagram' title='Instagram' src='https:\/\/utahmotornews.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/flat_square\/flat_square_instagram.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect='fade_in'   \/><\/a><\/div><\/div><\/div><div id=\"sfsi_holder\" class=\"sfsi_holders\" style=\"position: relative; float: left;width:100%;z-index:-1;\"><\/div><script>window.addEventListener(\"sfsi_functions_loaded\", function()\n\t\t\t{\n\t\t\t\tif (typeof sfsi_widget_set == \"function\") {\n\t\t\t\t\tsfsi_widget_set();\n\t\t\t\t}\n\t\t\t}); <\/script><div style=\"clear: both;\"><\/div><\/div>\n\n\n\n<p><br><br>The auto industry\u2019s most cutting-edge aftermarket innovations shine each November in Las Vegas at the SEMA Show. SEMA\u2014the Specialty Equipment Marketing Association\u2014supports companies producing products that enhance vehicles\u2019 looks, performance, and utility. The show is invite-only, and a small Utah company\u2014Cache Inc\u2014is about to make its second appearance.<\/p>\n\n\n\n<p>Founded by brothers Tyler (CEO) and Dillon Green, Cache has recreated the humble tailgate pad. Dillon first sketched the idea for a locking design at age 16. Later, with Tyler\u2019s marketing background and their dad\u2019s input, the concept grew into a pad system that\u2019s probably the best in the industry.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/Tailgate-Pad-1024x461.jpg\" alt=\"\" class=\"wp-image-4773\" srcset=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/Tailgate-Pad-980x441.jpg 980w, https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/Tailgate-Pad-480x216.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cache Inc.<\/h2>\n\n\n\n<p>After successful 2018 Kickstarter crowdfunding and sales that tripled annually, Cache took a leap in 2024. They secured a contract to build a proprietary pad for a major EV automaker and scaled up manufacturing.&nbsp;<\/p>\n\n\n\n<p>That same year, Cache applied to exhibit at the SEMA Show. Not only were they invited, but they won a GearJunkie Best-in-Show award for their Basecamp 3.0 tailgate pad (see <a href=\"https:\/\/gearjunkie.com\/motors\/best-in-show-top-products-sema-2024\">https:\/\/gearjunkie.com\/motors\/best-in-show-top-products-sema-2024<\/a>). The system is so impressive that one major competitor acknowledged that they didn\u2019t even bother displaying their own line of pads. They just weren\u2019t in the same class as the Basecamp 3.0.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/SEMA-Pad-1024x626.jpg\" alt=\"\" class=\"wp-image-4774\" srcset=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/SEMA-Pad-980x599.jpg 980w, https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/SEMA-Pad-480x294.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Products<\/h2>\n\n\n\n<p>So is the Utah-based, in-house-designed Cache Basecamp 3.0 modular pad worth some extra coin? Well, it is the world\u2019s only patented locking, modular system. It has a cable-reinforced center strap secured by a tough combo-lock carabiner. MOLLE webbing on the back allows quick attachment of lounge seats, backpack-style coolers, first-aid kits, cargo totes, or even a skid plate for heavy e-bikes. Custom team or business logos can also be added.\u00a0<\/p>\n\n\n\n<p>Built from thermoplastic polyurethane (TPU) the cover has flexibility and strength and shrugs off heat, abrasion, and many chemicals. Where competing products have up to 2-year warranty periods and often degrade with prolonged exposure, the Basecamp 3.0 has a 5-year warranty and looks great year after year. Dillon\u2019s own pad has been riding weather-beaten on his truck for three years and still looks great and functions perfectly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/SEMA-Pickup-1024x601.jpg\" alt=\"\" class=\"wp-image-4775\" srcset=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/SEMA-Pickup-980x575.jpg 980w, https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/SEMA-Pickup-480x282.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SEMA 2025<\/h2>\n\n\n\n<p>Their SEMA debut landed Cache a deal with Chrysler (Stellantis) to add its pads to the MOPAR accessories catalog. With an interactive, video-driven display planned for 2025, Cache is aiming even higher. From teenage idea to industry standout, the Green brothers\u2019 Utah startup shows that innovation can ride on the back of a truck.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>\u00a9 2025, R Bairett<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/Truck-Cessna-1024x512.jpg\" alt=\"\" class=\"wp-image-4776\" srcset=\"https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/Truck-Cessna-980x490.jpg 980w, https:\/\/utahmotornews.com\/wp-content\/uploads\/2025\/10\/Truck-Cessna-480x240.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Utah-based Cache Inc. and it&#8217;s industry-leading Basecamp 3.0 tailgate pad are making their second appearance at the SEMA Show. <\/p>","protected":false},"author":107,"featured_media":4772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,380],"tags":[594,601,593,597,596,598,599,595],"class_list":["post-4769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-featured","tag-basecamp-3-0-tailgate-pad","tag-best-tailgate-pad","tag-cache-inc","tag-gearjunkie-best-in-show-award","tag-sema-show","tag-utah-mountain-biking","tag-utah-outdoor-culture","tag-utah-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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